Inese discovered her passion for sewing at age eight through her
grandmother's traditional Latvian weaving loom in Kurzeme. That
old loom wasn't just a craft tool — it sparked a lifelong
interest in textile heritage that'd shape everything she did
afterward. She spent countless afternoons watching her
grandmother's hands move through the threads, learning rhythms
and techniques that felt almost like a second language.
After completing her studies at Rīga Technical University in
2010, she didn't jump straight into corporate design work.
Instead, she spent four years working with artisanal audēji
weavers across rural Latvia. She wasn't just documenting
traditional techniques — she was learning them. Real knowledge
comes from time spent with people who actually know the craft.
Those years taught her the nuances of authentic Latvian linen
production in ways no textbook could.
In 2015, she opened her first dedicated šūšanas workshop in
Rīga's Grīziņkalns district. What started as a small community
space grew into something bigger. She developed a structured
curriculum for beginners that's now used by seven community
centers across Latvia. That's not because she's a great marketer
— it's because the curriculum actually works. People learn. They
come back. They bring friends.
Her transition to content creation happened naturally. She
realized that quality beginner resources in English were
virtually nonexistent for people wanting to explore Latvia's
textile traditions. International hobbyists were hungry for real
information, not generic sewing tips. Through work-standing SIA,
she combines her workshop teaching experience with practical,
evidence-based guidance. She believes sustainable upcycling
isn't just environmentally responsible — it's the most authentic
way to reconnect with textile craftsmanship.